So, I recently entered the Etsy Small Business Contest. (It closes 6th April 2017, so if you’re reading this before then, please pop along and vote for me if you haven’t already https://etsy.wishpond.com/small-business-contest-intl/entries/149579637) I’m well aware that there are thousands of Etsy sellers with much larger followings than mine, and that when it comes to a public voting contest, my chances are pretty slim, but nothing ventured and all that…
Plus, writing the application gave me something else which is really helpful and often forgotten by creative entrepreneurs: it gave me the time to check in with my aims, goals and progress with the business so far. It’s something that’s always recommended in how-to books on starting a small business, but I’m not great at remembering to do it… If any readers are in the same boat and have any advice, drop me a message!
Days focusing on my business (when I’m not at my day job) tend to pass in a bit of a blur of metal shavings, Instagram and Post Office queues, and it’s sometimes hard to take time to pause and regroup. For the contest application, the character limit was 500 per section, which is a ridiculously low amount for someone as verbose as I am, so I decided to expand on my application text to properly figure out where my business came from and where it’s going. A lot of Etsy sellers on Instagram are also doing #marchmeetthemaker, where they talk about their businesses on a personal level, so this kind of fits in there.
Sound hokey? Fab, let’s go.
For the application, I had to write about how my business got started and what the prize money would mean to me. Well, this time last year, I was stuck in a horrible job in an incredibly toxic company, and my (already shaky) mental health took a major dive. I felt like I was losing myself and wasting my potential, and I felt completely trapped. I knew something needed to change but fuck me if I knew what. Anyone who knows me IRL can also probably guess that corporate recruitment was never going to be my bag long-term; I don’t like jargon, I’m incapable of looking neat and presentable for longer than about 90 minutes, and I find it difficult to care about things that bore me.
Aside from the soul-crushing bleakness of working somewhere where ‘feminist’ was an insult, one (slightly more shallow) thing that bugged me was having to dress ‘business formal’. I totally get why traditional businesses need their employees to look smart, but just ughhhhhhhh… One thing my jewellery aims to do is to give people who work somewhere with a strict dress code the ability to bring a little of their personality to work without breaking the rules. It might be a little thing, but having an unusual necklace to wear can make crawling into a suit at 6am every day slightly more enjoyable. Also, I know fashion generally can be seen as shallow and inconsequential, but the power of how you present yourself can’t really be underestimated; it’s why I always put on mascara, my watch and a bra when I’m working from home*, no matter how tempting it is to sink into a pyjama pit instead…
So, I was in a mentally-damaging job, and I’d moved all the way to Birmingham for it. Luckily The Goblin (my now-fiancé) had got a proper job too, meaning leaving my job to do something more fulfilling had actually become an option. But what? By chance, not knowing much about the different parts of Birmingham when we moved here, we ended up in the Jewellery Quarter. Being in this historic centre of jewellery creation was the inspiration for turning my hobby into a business, and continues to be a big source of motivation. I got a part-time gig somewhere much less corporate which suits me a lot better, and, more importantly, allows me to focus on my business two days a week. It’s been unbelievably therapeutic.
The difference between my brain now and my brain a year ago is ridiculous – in a good way. Making things has always been an escape for me, and my hope is that by being open and honest about my mental health issues on my blog and social media (this post being Exhibit A), others struggling might see that things can get better. Like, I’m not saying that everyone with PTSD should sack off their garbage jobs and hang out at home playing with metal, but things can change, whatever that positive change looks like for the individual person.
Okay, so, schmaltzy bit over: how would (very, very hypothetically) winning actually change my business?
I’m very new to running a small business – I opened my store in December 2016 – and what I most want to do is learn! I’m developing my skills all the time through practice, but there are certain techniques I can’t learn at home. Winning this contest would enable me to take advantage of the training opportunities available in the Jewellery Quarter, particularly the courses on stone-setting, the skill which would make the biggest difference to my jewellery. Because, let’s be real, stone-setting is hard. And expensive if you mess it up. And overall just daunting af. Being in the JQ is ridiculously good luck, though, because there are a ton of decent stone-setting courses basically on my doorstep. So near, yet so far…
The prize money would also allow me to really stretch myself in terms of creating new designs and really building up a range of pieces for my buyers, because one of the biggest things currently holding me back from reaching my design potential is the prohibitive cost of ‘experimenting’ with precious metals. My best designs have come from experimentation (my haematite pendant being a key example), but the amount of precious and semi-precious materials that get wasted in the process just isn’t sustainable at the size my business is now.
Finally, I would gain something essential to develop my business: time. With this money, I could afford to devote more time to being creative in my jewellery and my online content, as well as working on my jewellery-making ability. For any creative entrepreneur, there basically aren’t enough hours in the day, but with the contest prize, I could afford to ‘pay’ myself for the time I spend on the business, which would make the world of difference.
For now, it’s back to planning, journalling, and sticking adorable motivational postcards to my business board…
*Obviously with other clothes as well, perverts.